I think it’s safe to say we’re living in a mad world. Totally bonkers, surreal and quite frankly disorientating. The last two months have been a rollercoaster, as we try to embrace our new reality and come to terms with the new ‘normal’. Thoughts of fear and loneliness can so easily overwhelm us. Being locked down (with or without loved ones) is tough. But where there is darkness there is light, and so many wonderful positive things have emerged as a result of the lockdown.
CODE|CHROMA has used this time to take a little pause, reflect on who we are as a brand and redefine what’s important to us. It didn’t feel appropriate to be pushing sales or launching new products as planned, so we decided to sit tight and re-coup. As a result, we have had the time and space to collaborate, create and be grateful for everything we achieved so far. One thing we truly pride ourselves on as a brand, is being 100% authentic – whether this be through our raw un-edited campaigns or the promises we make to our customers. With this in mind, and as we slowly meander our way back to normality, we are so very excited to launch our ‘at home’ series.